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About Elara London



"For us design has no beginning, middle or end. It’s like a spiral of discovery and we’ve evolved into the ultimate explorers." - Our Founder.


The business was originally founded in 2013, by a design enthusiast looking to appease her obsession for all things design and lifestyle led. After assembling a small team and re-branding in early 2015 (as to better reflect the ever growing product range & brands); the little idea grew into something quite special. Our team now comprises of interior & fashion fanatics, designers, tech geeks and marketers. We aspire to expand into a highly sought after destination for great product design.


Our passion is in seeking out inspiring new products, designed by passionate people and giving them a platform to be discovered and loved by the masses. We then present these products, and market both the products and designers like no ones business, with the aim of establishing their brand in the design world; whist building our portfolio. The ultimate win win working relationship, if we do say so ourselves!


We are a London based group of product loving, style savvy people who believe in the fulfillment of life through all things ‘design’. We actually live, breathe and dream about it an awful lot. With so many amazing new designers and brands churning out inspiring products, we thought it essential to create a destination for people just like us. thus, ELARA London was born, (or re-born) and we haven’t looked back since.


There is so much more of our story to tell.. watch this space :)

Inspiration & Beyond

Inspiration & Beyond